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Baskets of fresh fish and squid on a market table in An Thoi in the morning

Food day trip - private or joined

South Island Seafood Day: market, herring, sea urchin

Six hours in the south of Phu Quoc with one subject: what the southern coast eats. A local market in An Thoi at its busiest, the herring salad that islanders drive to Bai Kem for, and a long seafood lunch by the white sand of Bai Sao.

Key facts

Length
About 6 hours, 08:30 - 14:30
Area
An Thoi, Bai Kem and Bai Sao, the south of the island
Group
Private 2 - 12, or joined 3 - 12
You eat
Market snacks, herring salad, a seafood lunch
Getting around
Private car with driver; short walks
Price
From USD 55 joined, USD 59 - 89 private
Hotel08:30pick-upAn Thoi market09:15fresh and dried seafood, fish sauceBai Kem10:45herring salad, the local wayBai Sao11:45swim, then a long seafood lunchHotel14:30drop-off

Why the south, and why these three stops

An Thoi, at the southern tip of the island, is one of the two places on Phu Quoc where the fish sauce houses cluster, and the port the island boats leave from. Its market, also known as Cau Sau market, is the largest in the south and is used mainly by people who live there rather than by visitors, which is exactly why it is worth an hour. You see the morning's catch sold by the kilo, the dried squid and shrimp hung in rows, and the fish sauce sold by the bottle to cooks who use it every day.

Bai Kem is a beach a few kilometres from An Thoi, about 25 km from Duong Dong, and the place islanders name first for goi ca trich, the herring salad. The herring is filleted, dipped in lime juice just long enough to turn, and tossed with shredded coconut, onion and herbs; you roll it in rice paper with lettuce, cucumber and more herbs, and dip it in a sauce of fish sauce, chilli, garlic and roasted peanuts. People who are wary of raw fish often find this is the dish that changes their mind.

Bai Sao is the white-sand beach on the east side of the south, roughly 45 minutes from Duong Dong. The small restaurants along it are where we finish, with two things the south is known for. Sea urchin, grilled in the half shell with scallion oil or eaten with lime, and lau ca bop nau xoai: a hotpot of cobia cooked with green mango, sour, slightly sweet and a little hot, with noodles and herbs on the side. Grilled pen shell muscle from the small stalls usually turns up too.

What you will probably eat

DishWhat it isWhere
Market snacksWhatever the An Thoi stalls are frying that morning - often banh khot or a sticky rice parcelAn Thoi market
Goi ca trichHerring cured in lime with coconut, onion and herbs, rolled in rice paperBai Kem
Grilled sea urchinHalf shells over charcoal, topped with scallion oilBai Sao
Lau ca bop nau xoaiCobia hotpot with green mango, eaten with noodlesBai Sao
Grilled pen shell or the catch of the dayWhatever the restaurant has freshBai Sao

The restaurants are chosen by our guides and can change from season to season. Read the list as the likely menu rather than a fixed one; the herring salad and the cobia hotpot are the two dishes we build the day around.

Private or joined

  • Private - the default. A car, a driver and a guide for your group only, from two to twelve people. You can stay longer in the market, skip the swim or move lunch earlier for children.
  • Joined group. Shared with other guests, in a larger vehicle. It runs once three guests have booked and never takes more than twelve. If your date has not reached three guests two days before, you choose a private car at the private rate, another date or a full refund.

The day, hour by hour

Day 1

South Island Seafood Day, 08:30 - 14:30

Rolling your own herring salad at Bai Kem

Pick-up from your hotel at around 08:30 and a drive south. The guide starts in the An Thoi market while it is still busy: the fish tables, the dried seafood, the fish sauce stalls, and a snack from whichever stall the regulars are queuing at. Ask about anything; the guide translates and you will not be pushed to buy. If you want to take fish sauce home, the guide will help you read the label and ask for a plastic bottle for the flight.

From the market, a short drive to Bai Kem for the herring salad, eaten as a mid-morning plate at a beachside table. Then on to Bai Sao, with time to swim before lunch. Lunch is unhurried: grilled sea urchin, the cobia hotpot and whatever else the kitchen has fresh, with rice and a soft drink. You are back at your hotel at about 14:30.

South Island Seafood Day, 08:30 - 14:30
StayNone - a day tripMealsMarket snack, herring salad, seafood lunch, one soft drink, waterTravelAbout 45 minutes from Duong Dong to An Thoi, then short hopsOn footAbout 1 km in total, market and beach
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Prices

GroupPer person
Private, 2 guestsUSD 89
Private, 3 - 5 guestsUSD 69
Private, 6 - 12 guestsUSD 59
Joined group, 3 - 12 guests, runs from 3USD 55
Reference prices in US dollars. Your exact price is confirmed in writing before you pay, and paid in full at confirmation. Children 6 - 11 pay 70% of the adult rate; under 6 free, sharing an adult's plate.

What the price includes

  • Hotel pick-up and drop-off in Duong Dong, Ong Lang, Bai Truong and An Thoi
  • Car and driver for the day
  • An English-speaking guide
  • A market snack, the herring salad and the seafood lunch
  • One soft drink at lunch and drinking water all day

What it does not include

  • Beer and extra drinks
  • Anything you buy at the market
  • Sun loungers at Bai Sao, if you hire one
  • Pick-up from Ganh Dau or the far north (quoted when you book)
  • Tips

Who should not book this

  • Anyone allergic to fish or shellfish - the whole day is seafood.
  • Strict vegetarians.
  • People who want sightseeing: there is no museum, pagoda or viewpoint on this day.
  • Anyone staying in the far north who does not want two long drives in one day.

Photos

Fish and squid laid out on a market table in An Thoi
Dried squid and shrimp hanging in rows at a market stall
A plate of herring salad with coconut and herbs
Hands rolling herring salad in rice paper with lettuce
Sea urchin halves grilling with scallion oil
A pot of cobia and green mango hotpot on a beach table

Common questions

Questions travellers ask most

Is the herring raw?

It is cured in lime juice for a short time, which firms and whitens it, much like a ceviche. Most people who are nervous about raw fish are comfortable with it.

Can we swim?

Yes, at Bai Sao before lunch, when the sea allows. Bring swimwear and a towel.

Can I buy fish sauce to take home?

Yes, at the market. Ask for a sealed plastic bottle and check your airline's rules before you pack it.

Is it very hot?

The market is covered, the beach is not. Bring a hat and sunscreen; the car is air-conditioned between stops.

South Island Seafood Day

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